A Sampling Of Our Proprietary Strategies

Psychology. Linguistics. Sociology. Demographics. It’s all part of the process. Which is why our experts are versed in a multitude of disciplines, researching and navigating the global market to create distinctive, secure, sustainable names. We understand your marketplace and know how to develop compelling, effective brand identities utilizing our proprietary Ideonics™ name development method. Here is a brief rundown of our proprietary strategies and techniques.


Our Ideonics™ method is designed to elicit strong, innovative thinking for use in the development of global, national and regional brand names.

Nomenclature & Brand Strategy

Our streamlined nomenclature strategy is focused on effectively enhancing your desired brand perception in the marketplace.


When a brand name needs to change due to internal or external influences/considerations, we create the perfect fit through our strategic naming process leading your team to a successful outcome and new name.

4Sight™ Name Testing

4Sight™ provides our clients with rapid market indicators of the viability of their brand names. Understanding imagery and associations elicited by the names, helps clients step inside the minds of their target markets to assist in selecting the ideal name.

EquiTest™ Brand Audit

EquiTest™ measures the brand equity of existing names, specifically by exploring imagery and associations along with strengths and weaknesses. EquiTest™ helps clients understand the potential extendibility of the names into new markets and uses.

VeriTest™ Global Research

VeriTest™ is a global market research tool designed to assist clients with name assessment and viability on a country by country, global, or regional basis.

WorldTest™ Linguistic Screening

WorldTest™ serves as an international brand inference testing tool that delivers global linguistic analysis of names, negative meanings, and imagery under consideration in key languages.

Tagline Development

Our taglines serve to amplify the message your organization needs to convey to the target market.

Logo and Identity Development

Logo development, establishment of identity assets/visual brand guidelines and design audit are part of the process to ensure branding is effective and differentiated from competitive set.

Brand Advise

Branding expertise, advice and strategic consulting on brand and nomenclature strategy with recommendations on structure, system and alignment by Founding Principals.


Nametag’s division 100% focused on years of agriculture and animal nutrition/animal health & science industry expertise.